Group Three.

There are huge implications in the relationship between the role of the media and its involvement in cultivating a favorable public opinion on political leaderships. Raboy’s statement that, “It is not a question of building a more equitable information society, but developing a communication society, reviewing structures of power and domination that are expressed and sustained through information and media structures”(p 353). Since the media forms a deep impression on the public opinion of the political parties on various levels (i.e. voter’s perceptions, agenda development, campaign strategies, electoral outcomes, assessments of candidates, etc.) they hold a huge burden of responsibility in either supporting or lambasting either party. Moreover, the political party whose policies promise to collaborate with a large media conglomerate’s corporate agenda will most likely be favored in the public light. Though policymakers argue that they make policies based on global trends, this is almost uniformly for economic gain, rather than policies made for societal interest. Instead of formulating policies that benefit increased diversity and accountability of both political parties, the media instead acts in the interest of its stakeholders to maximize their profitability. This video of Rupert Murdoch in 2007, seems to explicitly address this issue of how news organizations can shape the public’s perception on particular issues.